How Long Does it Take to Manufacture & Launch a New Product?

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Have you been thinking about launching a product in the new year? If so, understanding and mastering the timing of various stages, from initial design to final market release, is crucial for success. By being proactive and following these recommendations, you can ensure a seamless manufacturing cycle and improve the chances of a successful product launch.

Don't Wait Too Long

One of the main factors to consider when manufacturing a new product is to avoid unnecessary delays. It’s important to recognize the limitations of the production process. To ensure a smooth and timely process, start aligning your product as early as possible. Taking prompt action will help you secure your place in the tooling queue, which fills quickly and on a first come, first served basis.

Plan and Lock in Business by the End of Q4

Another important factor to consider is the availability of budgets from big companies. It's a common practice that these budgets are not readily available until Q1 or Q2. Therefore, waiting too long to plan and lock in business can result in missed opportunities. To maximize your chances of securing partnerships and funding, try to plan and finalize business arrangements by the end of Q4.

Design Phase

The design phase is the first step in launching a new product. It involves conceptualizing the product, creating detailed designs, and often requires several revisions. While the duration of this phase can vary depending on the complexity of the product, it is generally recommended to allocate sufficient time for design refinement and iteration. By dedicating ample time to this stage, you can ensure that your product meets the desired specifications and aligns with your target audience's needs.

Prototype Development

Once the design is finalized, the next step is prototype development. This stage involves creating a working model of your product to test its feasibility. The duration for prototype development can vary depending on the complexity of the product and the required iterations. It is essential to allocate enough time for thorough testing and refinement to ensure that the prototype accurately represents your intended final product.

Manufacturing the Parts

After finalizing the prototype, the focus shifts to manufacturing. This step involves transforming the initial designs into tangible products. The time required for manufacturing a new product can vary significantly based on the complexity and quantity of the parts being produced. We recommend working closely with manufacturers and suppliers to establish realistic timelines and maintain open communication throughout the production process. Additionally, they can also determine whether or not your product is even manufacturable.


Packaging is not just about aesthetics. It also plays an essential role in ensuring the product's safety during transport and its appeal to consumers. The packaging process typically takes 2-4 weeks on average to finalize the design. Plan for an additional 4-6 weeks for initial production of the packaging. Also,it may require additional time if you opt for custom packaging solutions. It’s important to consider factors such as design, materials, and production lead times when planning for packaging to avoid any last-minute delays.


Distribution involves getting your product out to retailers or directly to consumers. The duration of the distribution process depends on the scale of your operation and can range from a few days for local distribution to several weeks for international shipping. Make sure to coordinate logistics and establish partnerships with reliable shipping providers.

Consider Volatility of Shipping

When it comes to the production timeline of your product, one last thing to consider is the volatility of shipping, especially when dealing with overseas production. Various factors, such as customs clearance, transportation delays, and unexpected events, can potentially impact the shipping process. These factors may cause unforeseen delays that can affect your launch timeline. That’s why you should build a buffer into your plan to accommodate for any problems that may arise during the shipping process.

If you're looking to launch a new product and need guidance from manufacturing experts, contact us today. Our dedicated team of experts can help you with any stage of the product development process.

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